ABC’s Baker leads EasyTrack UK

Australian rights and sales management company EasyTrack is launching a UK office to be led by former ABC exec Alison Baker.

Alison Baker

As London-based director of EasyTrack, Baker will aim to consolidate the company’s presence in the UK market and drive its expansion into Europe.

Baker, who has relocated to the UK to manage the new office, began working for EasyTrack in January, joining the company from Foxtel’s Lifestyle Channels, where was acquisitions manager.

Her CV includes executive positions at ABC Australia, Southern Star International (now part of Endemol Shine), Mayfair Television International and Polygram Television International.

Based in Sydney, EasyTrack was founded in 2008 by ex-Southern Star operations chief Christian McGowan. The company’s portfolio of European clients includes Endemol Shine Group, Zodiak, Passion Distribution, Off The Fence and TCB Media Rights.