ABC commissions Aussie chef Maggie Beer for Big Mission to revolutionise aged care

Australian public broadcaster ABC has commissioned a new food and lifestyle series, starring chef and food entrepreneur Maggie Beer (The Great Australian Bake Off, MasterChef Australia).

Maggie Beer

The series, Maggie Beer’s Big Mission, is produced by West Australian production company Artemis Media and targets the senior demographic. In the show, Beer leads a four-month social experiment that overhauls an aged care home by transforming meals, the dining experience and the living environment.

The series has investment support from funding agencies Screen Australia and Screenwest alongside the ABC, with distribution arm ABC Commercial helming international sales.

ABC head of factual Susie Jones said: “We are thrilled to have Maggie Beer spearhead such an important national conversation that affects all Australians. This series will surprise and delight ABC audiences, while bringing about real-world change.”

The series, currently being filmed in Perth, ultimately aims to provide a new model for aged care. Screen Australia’s head of documentaries Alex West said the series aims “to revolutionise aged care through culinary innovation and reimagined spaces.”

He added: “This ambitious project not only showcases Maggie’s culinary prowess and determination, but also raises important questions about the future of aged care in Australia. We are incredibly proud to support this ground-breaking documentary that envisions a more enriching, vibrant and compassionate chapter for our seniors.”

Maggie Beer’s Big Mission will air on ABC TV and ABC iview in 2024.