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ABC Commercial to shop new format I Was Actually There at Mipcom

I Was Actually There will launch on ABC this month

The sales arm of Australia’s ABC will launch the pubcaster’s latest locally developed format, I Was Actually There, at Mipcom in Cannes this October.

The series, which debuts on ABC this month, was created by the team behind fellow ABC format You Can’t Ask That, which has been adapted locally across 12 countries and nine languages, resulting in 42 seasons around the world.

The new six-part factual series features both everyday and publicly known people who were present at significant moments in Australian history, including the Boxing Day tsunami, the Beatles’ tour of Australia and the Port Arthur massacre.

I Was Actually There was created by documentary director Kirk Docker, Aaron Smith and producer Jon Casimir. The new series also has an accompanying podcast.

Speaking to C21, ABC Commercial content sales manager Karen Quinn said: “Not only does I Was Actually There deliver powerful storytelling told by those in the eye of the storm, it also readily lends itself to local adaptation, with the capacity for countries to focus on life-changing events that shaped their own specific cultural psyches.

“It also provides the opportunity to examine macro-societal themes and issues through individual narratives, in both a moving and accessible way.”

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