5X Media grows roster of creator-economy talent after hiring Michael Morriatti

Mallory Pruitt (left) and Mia Mastrov have signed for 5X Media

LA-, South Africa- and Madrid-based studio 5X Media has expanded the roster of digital creators it represents since appointing producer-manager Michael Morriatti.

Morriatti, who joined the company in May, has signed emerging influencers and content creators with nearly 36 million followers, according to 5X Media, including Rami Zein, an influencer with almost 16 million TikTok followers, and Makhrand Deshpande, who starred in Dev Patel’s Monkey Man.

In addition, Morriatti has signed creator Eliana Ghen (10 million TikTok followers), actor James Hoyles, Reza Jackson, Roxy star Mallory Pruitt, actress Lindsey Kroning and actor-model Presley Walker, in addition to model, actress and creator Mia Mastrov.

“Our company’s strategy centres around the simple premise that talent is king, and digital content creators are a critical component of that,” said 5X co-CEOs Alon Shtruzman and Gil Goldschein.

“Michael has played a pivotal role in rapidly establishing 5X as a major player in this thriving, revenue-driving sector of the entertainment industry.”