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Netflix catches Mouse

Disney movies will return to Netflix in 2013 under the terms of a new deal with the US-based netcaster.

NATPE 2013

Netflix and The Walt Disney Company said today they have struck a new multi-year deal that hands the OTT platform the exclusive first-run SVoD rights within the US for live-action and animated features from the Mouse House.

The deal takes effect in 2016 and covers all theatrical features from Disney and its offshoots, including the Pixar and Marvel studios. Netflix will have the pay-TV window for platforms including TV, tablets and mobile phones.

The companies made no mention of titles from Lucasfilm, though Disney’s purchase of the shop behind Star Wars has yet to close. Direct-to-video titles from Disney will go to Netflix starting in 2013.

A separate deal for Disney library content including movies such as Dumbo and Alice in Wonderland takes effect immediately.

Disney content has been unavailable on Netflix since the latter parted ways with Starz, ending an agreement that included the rights to Disney content.

“Disney and Netflix have shared a long and mutually beneficial relationship and this deal will bring to our subscribers, in the first pay-TV window, some of the highest quality, most imaginative family films being made today,” said Netflix chief content officer Ted Sarandos. “It’s a bold leap forward for Internet television.”

The financial terms of the deal were not included.

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