Netflix books Hilton social media doc

US streamer Netflix has acquired a documentary film about social media from renowned filmmaker Bert Marcus.

Paris Hilton

The American Meme investigates four very distinct social media disruptors: hotel heiress and reality TV star Paris Hilton, Instagram celebrity Josh Ostrovsky, Vine star Brittany Furlan and controversial nightlife photographer and Instagram provocateur Kirill Bichutsky.

With support from social media gurus Khaled Mohamed Khaled (DJ Khaled) and models Hailey Baldwin and Emily Ratajkowski, the documentary explores the tactics Hilton, Ostrovsky, Furlan and Bichutsky employ to build lucrative empires out of their online presence, reimagining the concept of the American Dream for the 21st century.

The American Meme made its world premiere earlier this year at the Tribeca Film Festival and will be released globally on Netflix in December. Marcus wrote and produced the doc alongside Thornton with Hilton exec producing.

The announcement comes as SVoD giant Netflix today launches the highly anticipated second season of true crime documentary series Making a Murderer.

Emmy-winning filmmakers Laura Ricciardi and Moira Demos spent a decade following the story for the first season, which became the talk of the factual industry and ignited a trend for serialised true crime when it landed on the streamer in December 2015.