NBCU breathes Oxygen into Oz

NBCUniversal International Networks (NBCUIN) has partnered with Australian OTT platform Fetch TV to launch its true crime channel Oxygen for the first time outside the US.

Killing Versace The Hunt for a Serial Killer

Oxygen will launch down under as an ad-free ‘virtual channel’ on January 1, bridging linear and on-demand by making programming available on-demand as well as via a scheduled EPG listing.

Oxygen is available in more than 77 million homes in the US. Australia will be the first market outside the US to launch the network.

True crime titles available will include Snapped, Notorious: Aileen Wuronos, Killing Versace: The Hunt for a Serial Killer, Killer Couples and The Disappearance of Crystal Rogers, alongside a selection of scripted procedural crime shows from the NBCU catalogue.

It joins other NBCUIN channels on Fetch TV, Universal TV, E!, Style, Syfy, 13th Street and CNBC.

Oxygen will be available in the Fetch Variety Pack of eight channels for A$6 (US$4.33) per month and the Ultimate Pack of 48 Channels for A$20 per month.

“The true crime genre has taken off and audiences just can’t get enough. In the US, Oxygen has quickly established itself as the home of true crime and the international success of its content speaks volumes about the engrossing nature of the channel,” said Scott Lorson, CEO of Fetch TV.