My Entertainment goes premium

Michael Yudin’s New York-based prodco MY Entertainment has launched a premium content division.

Joanna Zwickel

One Foot Forward will target major streaming services, while the company will continue to produce unscripted entertainment under the MY Entertainment brand.

Joanna Zwickel has been appointed as head of development for One Foot Forward, reporting to MY Entertainment president Yudin and chief operating officer Joe Townley.

Zwickel joins the company from MRC Studios, where she was VP of TV development. Before joining MRC, she was head of TV development at The Hollywood Reporter and Billboard, prior to which she was one of the original executives at Blumhouse’s television division.

Zwickel’s recent projects include Hulu’s docuseries Fyre Fraud, NBCUniversal and Peacock’s drama Angelyne, AMC and Sundance’s true crime series No One Saw a Thing and HBO’s Liberty: Mother of Exiles.