Mole digs into Asia, Europe

Companies in Asia and Europe have picked up rights to veteran Benelux reality format The Mole from European sales outfit Primitives.

Primitives has agreed deals for The Mole with Banijay Asia in India, Nordic prodco Monday for Denmark and Norway, and Magnolia for Italy.

The format is currently active in 11 countries, most recently launching on Finland MTV3 in January, produced by Warner Bros. It also airs on TVN in Poland, SBS in Belgium and in the Netherlands on NPO1.

The Mole follows 10 contestants who complete a series of challenges to raise a cash prize. They must then work out the identity of the saboteur in their ranks to secure the prize.