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MipTV, Mipcom founder Chevry dies

Bernard Chevry

Bernard Chevry, founder of the MipTV and Mipcom television markets, has died aged 96.

Chevry created MipTV, then the world’s first international market for television rights trading, in 1963. Two years later he launched Midem, the international market for music, and founded his company, the Midem Organisation.

He headed the Midem Organisation until 1988, before it was eventually sold to Reed Group in 1989, when it became Reed Midem.

Chevry is credited with establishing the two events’ relationship with the French city of Cannes, which continues to host the flagship Reed Midem events, including Mipcom, which debuted in 1985.

In 2013, Reed Midem honoured Chevry with a MipTV Jubilee Award to commemorate the 50th anniversary of the annual event and today paid tribute to the entrepreneur, who died on May 17.

“We are deeply saddened by the death of Bernard Chevry. He was a visionary and passionate entrepreneur whom we are proud to honour both for his legacy to Reed Midem and for his contributions to the development of the international television and music markets,” said Paul Zilk, chief executive of Reed Midem.

“Bernard was fond of the television and music events he created and stayed in touch with many former colleagues and clients in recent years.”

“On behalf of the entire Reed Midem family, including former CEO Xavier Roy, past employees and long-time representatives, we express our condolences to Mr Chevry’s family, and our gratitude for his accomplishments which laid the foundations of our company,” Zilk added.

Content London 2019
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