MipFormats set to define programming agenda
MipFormats has announced its agenda, in which major studios, leading format creators and veteran sales execs come together to define the value, trends and future direction of the global formats business.
MipFormats, which takes place on Sunday 11 April prior to MipTV in Cannes, features a series of conference sessions and a fresh talent pitch that brings together new ideas and creatives with an experienced panel of judges. There is also a networking lunch and cocktails.
The latest information about MipFormats, including full details of all sessions, can be found by clicking here.
An outline of the day (which is produced in association with C21FormatsLab) currently looks like this:
8.30
BREAKFAST & REGISTRATION
9.00
OPENING REMARKS
9.10- 10.10
OPENING SESSION
Format Futures 2010
Based on three months of intense market research for C21’s 2010 Formats Report we examine the past, present and future trends in the international formats business.
- What are the hot trends for 2010/2011?
- Which genres are on the way up?
- Which genres are on the wane?
- What are commissioners looking for?
- What do viewers want?
- What are the top slots for format opportunities worldwide?
- What drivers in the coming year will influence development?
Presentation and discussion of C21 2010 Formats Report headline findings.
Moderator
David Jenkinson
Editor-in-chief & managing director, C21Media
Speakers
Caroline Beaton
Senior VP, international programme sales, MTV Networks International
Marion Edwards
President, international television, Twentieth Century Fox Television Distribution
Roek Lips
Channel manager, Netherlands 3, Netherlands Public Broadcasting
10.15 – 11.15
Making sure – The Price Is Right!
Produced in Association with FRAPA
FRAPA’s recent study estimated the international formats business to be worth around US$3bn annually, but how do you get real value out of developing and selling a format internationally? What deals work best? How should you approach a pitch? What should you be aware of? And what success and horror stories do some of the world’s leading format gurus have to share?
Moderator
David Lyle
President, Fox Reality Channel
Speakers
Patty Geneste
President and CEO, Absolutely Independent
Louise Pedersen
MD, All3Media International
Annie Wegelius
Director of programmes, Sveriges Television AB
David Sidebotham
MD and executive producer, Babyfoot.
11.15 – 11.45
COMMISSIONERS & PRODUCERS MIP ACCELERATOR
NETWORKING BREAK
Designed for a wide selection of producers who entered the Fresh Talent Pitch, this networking event will gather aspiring creators and producers for a one-on-one experience with the top commissioning executives from the formats community.
11.45 – 12.45
Formats everywhere – The Screen Thinking
We examine the most successful extension of formats from the television screen to every other screen, trying to create as much noise and revenue along the way. How is everything from gaming to social media being employed by the leading non-scripted brands to capture a wider audience?
Moderator
David Jenkinson
Editor-in-chief & managing director, C21Media
Speakers
Marco Ferrari
Chief digital officer, entertainment, Zodiak Entertainment
Digby Lewis
Director of content and digital development, Shine Group
Doug Scott
President, Ogilvy Entertainment
12.45 – 14.30
LUNCH BREAK – Majestic Beach
14.30 – 15.30
THE BIG PICTURE:
The Majors: Acting local, thinking global
The major US and UK studios are moving into the local production of formats internationally, mining their considerable libraries to reinvent and invigorate the market. They all have different strategies, from buying companies to licensing properties, but how does each player expect to develop their formats business?
Moderator
Ed Waller
Editorial director, C21Media
Speakers
Remy Blumenfeld
Director of formats, ITV Studios
Yoni Cohen
Senior VP of international development and sales, Twentieth Century Fox Television Distribution
Paul Gilbert
Senior vice president, international formats, CBS Studios International
Mike Morley
Chief creative officer, executive VP, Sony Pictures Television
15.30 – 18.00
FRESH TALENT PITCH
The Showcase for New Non-scripted Entertainment Formats
Featuring the most adventurous and inspiring creators of formats, the Fresh Talent Pitch is the year’s most anticipated international pitching event, launching never-before-seen concepts for new non-scripted entertainment formats.
Pre-selection:
Jan Salling
Head of international sales and business development, Nordisk Film TV World
Lynne Kirby
Senior VP, original programming and development, Sundance Channel
Mikko Silvennoinen
Head of programming, domestic programmes, Television, Channel 4 Finland
Richard Woolfe
Channel controller, Five
Moderator
Tony Humphreys
MD, Talent Television
Expert Panel:
Avi Armoza
President, Armoza Formats
Osmantan Erkir
Format producer and TV host, STR, Turkey
Lynne Kirby
Senior VP original programming and development, Sundance Channel
Virginia Mouseler
CEO, The WIT
Richard Woolfe
Channel controller, Five