Viaplay Content Distribution
Viaplay Content Distribution, a division of Viaplay Group, is responsible for the company’s content sales and Viaplay Select branded content offering, along with the Viaplay SVOD channel currently offered in UK, US and Canada through partner platforms such as Amazon Prime Video Channels, Comcast Xfinity, Roku and Xumo. READ MORE
Vanda Rapti, exec VP of Viaplay Select & Content Distribution at Viaplay Group, discusses how the Nordic company is adapting to the changing industry landscape, how its VoD business is shifting and the new titles it is taking to Mipcom.
Considering the economic pressures affecting the media industry globally, how are you adapting your content licensing strategy to navigate these challenges and continue delivering value to your audiences?
We are happy to see so many partners around the world promoting Viaplay Select, a service within a service, as a flagship part of their offering and seeing the value in using our support smartly for our growth. We are also pleased to see our content capturing additional eyeballs and growing fast on Amazon Prime, where we launched in the US in April and in the UK in July. Following the success of our channels, we are going to continue to grow our SVoD distribution on Amazon and launch in more markets.
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