Viaplay Content Distribution
Viaplay Content Distribution, a division of Viaplay Group, is responsible for the company’s content sales and Viaplay Select branded content offering, along with the Viaplay SVOD channel currently offered in UK, Germany, Poland, Belgium, US and Canada through partner platforms such as Amazon Prime Video Channels, Comcast Xfinity, Roku and Xumo.
Content Sales: Viaplay Content Distribution sells a diverse mix of premium titles with a focus on Nordic and European storytelling – from intense crime thrillers and emotionally resonant family dramas to bold young adult series and captivating documentaries. The line-up includes titles produced by Viaplay and third parties, and is available now for broadcast and streaming partners worldwide.
Viaplay Select: Launched in April 2022, the rapidly expanding Viaplay Select branded content offering is a premium ‘service within a service’ that provides partner platforms with a curated selection of critically acclaimed Nordic and European series. An innovative way for partners to differentiate their offering and to drive efficiencies and sustainable growth, Viaplay Select is available in more than 30 markets across five continents.
Viaplay SVOD channel: The Viaplay SVOD channel features thousands of hours of top-tier Nordic and European storytelling, and is available to viewers in the UK, Germany, Poland, Belgium, US and Canada through partnerships with pay-TV and streaming platform operators.
As Mipcom 2025 approaches, Viaplay Select & Content Distribution is preparing to showcase its expanding portfolio of Nordic and European storytelling. Exec VP Vanda Rapti outlines the company’s key titles, strategic partnerships and vision for the global content marketplace.
What are the flagship titles you’re highlighting at Mipcom this year?
We’re incredibly excited about our main titles for Mipcom. Leading our slate is Vanguard, a five-part scripted drama that’s already proven its quality by winning two Golden Nymphs and a Kristallen TV Award. It tells the story of a visionary tycoon, the controversial Swedish media mogul Jan Stenbeck, whose turbulent rise disrupted telecom and television, fundamentally reshaping the media landscape.
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