Toonz Entertainment
Toonz Media Group is a global leader in media and entertainment, offering 360° services. Established in 1999, Toonz has over two decades of expertise and operates from Trivandrum, India, with 11 global offices in cities like Auckland, Istanbul, London, Los Angeles, and Singapore. As part of the Comcraft Group, headquartered in Geneva, Switzerland, Toonz employs a diverse team of 3000+ professionals committed to its mission to "Entertain the World." Toonz has a presence on six continents, producing and distributing live-action films, animated content, digital and gaming solutions, licensing and merchandising, and media education. As a pioneering animation studio in India, it delivers over 1000 minutes of animated content annually and consistently adopts innovative technologies to stay ahead in the entertainment sector. The studio boasts partnerships with top-tier companies such as Walt Disney, Nickelodeon, Sony, Universal, and Paramount. Toonz has produced notable projects, including India’s first 2D animated TV series, Adventures of Tenali Raman, and the country’s first 3D stereoscopic feature. Globally acclaimed shows like Wolverine and the X-Men (Marvel), Speedracer Next Generation (Lionsgate), and Fruit Ninja (Google) highlight its success in delivering high-quality family entertainment. Beyond production, Toonz supports creative talents through its annual Animation Masters Summit, a not-for-profit event featuring industry leaders who mentor emerging artists. This initiative reflects Toonz’s commitment to nurturing the next generation of entertainment professionals. Toonz is also a leader in game development, offering advanced solutions in Unreal and Unity platforms, as well as exploring metaverse innovations like virtual reality, NFTs, and play-to-earn systems. With cutting-edge expertise, Toonz continues to transform entertainment experiences and drive advancements in the global gaming industry.
P Jayakumar, CEO of India’s Toonz Media Group, and chief sales and marketing officer Bruno Zarka reveal how lockdown impacted their business, their plans for 2022 and the new titles they are showcasing on C21’s Digital Screenings this week.
How has the animation sector been affected by lockdowns over the past 18 months?
Jayakumar: The past 18 months have been both tough and transformational for industries around the world. While some found it hard to cope, others have thrived. Animation has been among the lucky second lot. Of course, there have been challenges but, with agility and ingenuity, the industry has been able to stay afloat and even bloom.
Like the rest of the world, we did face difficulties. However, with content providing major respite to pandemic-strapped people around the world, it was definitely a happening year for our industry. The demand for content, especially kids’ content, skyrocketed.
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