THEMA
THEMA is a distributor of pay TV channels, Fast channels, YouTube Channels and non-linear contents to cable, IPTV, DTH, operators and also for mobile packages and OTT. THEMA helps the development of more than 180 TV channels worldwide and builds strong partnerships with major pay TV platforms in France, Europe, Africa, Middle East, Asia, Canada and USA/LATAM.
Patrick Rivet, CEO of CANAL+ subsidiary THEMA, outlines how the content and channel distributor has led the charge in driving and exploiting demand for Asian programming in Europe and North America, and offers a glimpse of the company’s new titles for Cannes.
Can you outline your strategy for bringing Asian content to the world?
Over the years THEMA has acquired recognition for bringing non-Western content to Europe and America. We started with African content, then Turkish, then Korean. We use our office presence in key territories – such as the US, Canada, Mexico, Spain and France – to identify local viewing habits and select titles for our clients. Asian content has a wide array of themes, from horror to romance, and it is important to curate.
From a commercial point of view, we have a hybrid distribution model between content licensing and advertising, depending on the needs of our client. We also collaborate with local media outlets to enhance visibility: content needs to be known about.
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