Former animation exec Greg Harman, whose credits include Marvel hits Avengers Assemble and Guardians of the Galaxy, is now the CEO of New Zealand-based Scriptsee, which has launched an AI-powered tool that’s transforming storytelling and pre-production in film and TV.
After your years in the animation sector, what made you decide to launch Scriptsee?
After 13 years running an animation studio and delivering 18 Marvel titles for Disney, I saw firsthand how inefficient parts of the process were, particularly during pre-production. In 2018, my co-founders and I recognised that AI would soon reshape how content gets made. We believed we could make a bigger impact by helping productions streamline development and planning from the very beginning. That led us to build Scriptsee, a tool designed to sit at the front of the storytelling process. It supports both the creative and production sides and helps teams make decisions faster to maximise what ends up on screen.
What challenges have you overcome to get Scriptsee where it is today?
We started Motion Tech Lab and began developing Scriptsee in early 2020, just as Covid-19 hit. Our original pre-seed funding dried up quickly, as our investors were also impacted by the global disruption. Raising follow-on capital during that period was difficult, and we had to keep development moving with limited resources while building out a small but highly capable team.
When we launched Scriptsee at Mipcom in October 2023, the writers’ strike was in full swing. There were strong views around AI in the creative space, and a lot of noise. Our biggest challenge was cutting through that and clearly explaining our role. Scriptsee doesn’t generate content. We analyse scripts to support better planning and faster decision-making.
That positioning has helped us build trust. Now, nearly three years in the market, Scriptsee is in a strong place. We’re commercial, with two licensing models, and have earned the confidence of a growing global customer base. The platform continues to evolve with real-world input and is being used regularly by studio teams.
How can Scriptsee help creatives, producers and content executives?
Scriptsee is built to support three core teams: creative, production and finance. For writers and development execs, we analyse the emotional flow, character interactions and narrative action to help visualise story structure more clearly and identify opportunities to tighten the script early. It’s all mapped across a timeline, making key story beats easier to interpret and refine.
For producers, everything is automatically broken down and aligned to a planning-ready timeline. Characters, locations, props and effects are all tracked, with predicted durations and flagged complexity. Interactions are clearly shown, effects are classified, and everything is editable, allowing users to override predictions if needed while still saving significant time.
For finance and production executives, Scriptsee helps de-risk projects by highlighting structural imbalances, dense scenes, and inefficient location or lighting use. It makes it easy to spot where a script can be tightened or costs reduced before cameras roll. It’s the kind of insight production accountants and line producers rarely get this early, but now they can.
How has the product evolved with customer feedback?
Customer feedback has shaped every step of Scriptsee’s evolution. Our early beta users, studio teams across the UK, US, Canada and Australia, have played a major role in refining both features and usability. This feedback helped us adapt to the reality that scripts come in all shapes and sizes. It pushed us to make the tool more robust and stable. We recently completed a major upgrade to our underlying structure, giving us the flexibility to scale and enhance further. There’s plenty more to come. We’re seeing new use cases emerge every week, and we’ve got a strong backlog of exciting updates we’re working hard on for the final quarter of 2025.
What financial backing have you received to develop and launch the product?
We raised initial pre-seed capital from Europe just before Covid-19, which funded our first prototype. That support was cut short in mid-2020 as the pandemic impacted our investors. We later secured follow-on funding under a SAFE note from New Zealand and Australian investors, which enabled us to continue development and bring Scriptsee to market.
The co-founders have contributed significant product, technical, and production experience, keeping the team focused and using capital efficiently. We’re now in an active capital raise to expand the platform further. We’ve also had strong support from an experienced industry advisory board, helping steer the product toward real-world needs. Looking ahead, we see real value in forming deeper industry alliances to guide what we build next.
How does Scriptsee differ from other script analysis software?
Scriptsee stands out for its speed, depth and clarity. The platform is fully automated and built to handle all the moving parts of a story, from characters, locations, and props to emotional flow, complexity and effects. Everything is mapped across intuitive timelines, giving creatives and executives a clear picture of what’s really going on in the script.
We’re not here to predict how successful your story will be or tell you how to change it. Scriptsee shows you what you’ve written and what you’ve got to deal with. That helps teams avoid blind spots, reduce unnecessary risk, and make sharper decisions. It gives the writers space to tighten the narrative, make it more meaningful and impactful, and then plan for production with confidence, not guesswork.
It’s like having a tool that thinks the way we do, both creatively and analytically, but without trying to do the thinking for you. The human element is incredibly important to us. Scriptsee works best when creative teams are actively involved, using the insights to make thoughtful decisions early and often.
Which companies have had success with Scriptsee so far?
We’ve had strong engagement from teams at Flying Bark Productions, BBC Studios, Titmouse, Atomic Cartoons, Boat Rocker, Libertine Pictures, and many more across the UK, US, Canada, Europe, Australia, and New Zealand. Some are still trialling, while others are now using the platform regularly as part of their development and planning process.
If you’re curious to see how it could work for your team, hit us up, we’ll show you a demo and get you started.
More broadly, how do you think AI will impact the production sector?
AI is already reshaping how content is developed, planned and produced, and that shift will only accelerate. From generative tools that support early ideation to analytical platforms like Scriptsee that bring structure and clarity, AI is becoming part of both the creative and operational process.
But the real shift is not just about tools. It’s about teams. As the industry adjusts to tighter margins and reduced distribution revenues, we’re seeing a move toward smaller, more focused teams working smarter. You may not need five people in each role anymore. Instead, a lean team with the right technology can move faster, make better decisions, and produce outstanding work without excessive overheads.
This is where AI has the most impact. It helps improve productivity, remove friction, and give teams the visibility they need to act early. It’s not about replacing the creative process. It’s about enabling teams to work with more clarity and confidence.
What are the common misunderstandings creatives have about AI?
One of the biggest misunderstandings is that AI is here to replace writers or tell creatives how to do their job. That’s not how we see it, and it’s not how Scriptsee works. We don’t generate story, make creative decisions, or push you in a certain direction. We show you what you’ve written, how it plays out across your script, and where complexity or risk may sit.
It’s designed not to control but to give clarity. The creative process is still deeply human, and we believe that matters. AI can support that process by helping teams see things faster, plan smarter, and stay aligned. But it’s still the people who make the story what it is.
What will you be doing at Content Canada to showcase Scriptsee?
We’re showcasing the latest version of Scriptsee, including new premium features shaped by direct user feedback. It’s a great moment to show how far the platform has come and what’s next. We’ll be running live demos, sharing real use cases, and meeting with writers, producers, and execs who want to speed up development and plan with more clarity. We’re also there to listen, to make sure we’re building what the industry needs. Come find us at the event or reach out. We’re actively onboarding new teams every week and would be happy to get you started.
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