Mediatoon Distribution
Mediatoon Distribution belongs to the group Media Participations, a European leader in entertainment. Thanks to the in-house studios (Belvision, Ellipse Animation, Studio Campedelli) and third party producers, Mediatoon’s catalogue consists of over 10,000 half-hours worth of animated content. This includes iconic series such as Garfield, SamSam, Tintin or Trotro, all of which continue to cement Mediatoon’s position as one of the leading Kids and Family IP managers and animation distributors in Europe.
Mediatoon’s head of sales Frederic Gentet and head of digital Alexandre Neck outline how the Media Participations-owned distributor is tackling the changing market, the need for diversification and the growth of YouTube as a destination for kids.
What are the main trends in the animation market that are impacting your distribution activities?
Gentet: The animation market is undergoing significant transformation as shifting demographics, the evolving habits of young audiences and declining advertising investment reshape the landscape. Broadcasters are placing greater emphasis on well-established IPs with demonstrated international appeal. In this period of cautious acquisitions, we are fortunate to be part of the Media Participations group, which provides us with access to a robust portfolio of iconic brands such as TinTin, Asterix, Trotro and Garfield, enhancing the diversity and strength of our line-up.
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