Magic Light Pictures
Magic Light Pictures makes imaginative entertainment for family audiences, families and children worldwide. The company creates high quality films and products and has built the wonderful Gruffalo brand over many years. Awards and acclaim for Magic Light’s films include four Oscar nominations, four BAFTA awards, five International Kids Emmys, two Annie Awards, three Cristals from top global animation festival Annecy and many more. Magic Light directly manages productions, licensing, global distribution and marketing, and has sold its award-winning films to over 180 countries worldwide.
Muriel Thomas, international distribution director at The Gruffalo prodco Magic Light Pictures, discusses the evolving market for holiday specials, the London-based company’s YouTube strategy and its continuing move into TV series production.
Have you observed any changes in audience demand for holiday content?
We have seen some shifts over the past few years. Streaming has become a strong driver for repeat viewing, which is perfect for our specials. Families increasingly value the flexibility to watch again and again, on demand and across different devices.
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