Magic Light Pictures makes imaginative entertainment for family audiences, families and children worldwide. The company creates high quality films and products and has built the wonderful Gruffalo brand over many years. Awards and acclaim for Magic Light’s films include four Oscar nominations, four BAFTA awards, three International Kids Emmys, a Rose d’Or, three Cristals from top global animation festival Annecy and many more. Magic Light directly manages productions, licensing, global distribution and marketing, and has sold its award-winning films to over 180 broadcasters worldwide. Website | Gruffalo World - YouTube | Facebook | Instagram
As Magic Light Pictures prepares to launch its latest animated Christmas special, titled Tiddler, international distribution director Muriel Thomas and marketing director Marc Ollington discuss what makes Julia Donaldson and Axel Scheffler’s stories so successful and give their thoughts on the industry’s changing landscape.
“This time of year is always the highlight for us as the production of our latest special is coming to an end and all the pieces come together,” says Muriel Thomas, international distribution director of Magic Light Pictures. The company is about to launch Tiddler, its 12th adaptation of the children’s books written by Julia Donaldson and illustrated by Axel Scheffler.
“Tiddler has long resonated with readers because at its heart, it’s a tale about imagination, adventure and the joy of storytelling, which appeals to both children and adults alike. Parents love it for the positive messages around creativity and perseverance, while kids are drawn to such a lively character as Tiddler and the imaginative scenarios that surround him.
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