Programming Profile

Extraordinary Attorney Woo, the latest drama phenomenon from South Korea, has transformed the fortunes of a local TV channel and is set to wow audiences at Mipcom.

Having spent the summer firmly planted in the global top 10 of Netflix’s most watched non-English-language originals, Extraordinary Attorney Woo has lived up to its name since launching on ENA in South Korea in June.

The series has delivered the Skylife-owned satellite channel’s highest ever ratings, transforming its fortunes overnight since it debuted. Extraordinary Attorney Woo is also the seventh highest-rated drama in Korean cable television history and the sixth highest-rated TV drama by the number of viewers, with a final episode that pulled in almost 4.5 million viewers in August.

Starring Park Eun-bin, the show follows a rookie female attorney with autism spectrum disorder who is hired by a major law firm in Seoul. Being different from her neurotypical peers, her manner of communication is seen by them as odd, awkward and blunt. However, with each legal case and through her intelligence and photographic memory, she becomes an increasingly competent attorney.