Keshet International
A part of Keshet Media Group, Keshet International is a global studio that develops, produces and distributes premium content, with Israeli creativity at its heart.
Keshet International (KI) has a network of production companies and distribution hubs - including KI in Tel Aviv, Keshet UK in London, Tresor and Keshet Germany in Munich, and Keshet Studios in Los Angeles.
Beyond developing and producing original content within this network, KI also offers acquired content from its global partners.
Kelly Wright, MD of distribution at Keshet International, gives her take on the state of the market, how things are changing for unscripted content and the role of YouTube in the company’s distribution business.
What are your thoughts on the state of the market, following your trip to Mipcom last month?
Positive. We’re feeling really upbeat about this year’s Mipcom. As usual, we arrived in Cannes en masse as a company – sales team, acquisitions, Tresor, marketing, management – with diaries full of one-to-one meetings with regular clients, and many new ones too, across the week. We met partners from dozens of territories, secured important commitments to our factual presale titles, found buyers hungry for formats, and discussed AVoD and SVoD revenue share opportunities, and non-exclusive deals and second windows, with buyers across the board in every territory. It definitely feels like things are opening up – if not already wide open.
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