Just iPicked
Just IPicked is a Seoul-based IP management company dedicated to identifying and elevating Korea’s most distinctive creative properties for global audiences. The company delivers full-cycle services from IP development and pitching to international distribution, co-production, and financing, positioning Korean creators to meet global standards and achieve competitive commercial outcomes.
Just IPicked serves as the official format distribution partner of Coupang Play, Korea’s leading local streamer, and represents the global rollout of Battle in the Box, the first internationally launched format originating from an independent Korean production company.
Address: 150-29, Gongse-ro, Giheung-gu,
Yongin-si,
17084
Phone: +82-10-5680-8771
E-mail: [email protected]
Ahead of the company’s first showcase at the Asia TV Forum this week, Christine Ahn, head of original production at Coupang Play, outlines the South Korean streamer’s international growth plans for 2026, not just via content sales but coproduction and IP partnerships with global partners.
What is driving Coupang Play’s decision to make its first serious international push in 2026?
Coupang Play has already introduced a variety of titles to global audiences through partnerships with overseas companies. In 2026, we plan to build on that experience by expanding both the scope and depth of these collaborations. Beyond selling content, we plan to coproduce original titles with international partners – projects that blend Korean storytelling with universal themes to break cultural barriers. Details on these works will be announced soon.
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