Members of the Broadcast Program Export Association of Japan explore the trends behind the growth in international demand for Japanese content as they showcase their latest programmes via C21’s Digital Screenings portal.
Exports of Japanese broadcast content are on the up, according to data from the country’s Ministry of Internal Affairs & Communications. Figures for the full year 2021 show that total exports stood at approximately Y65.56bn (US$445m), an increase of 15% on the previous year, and the number of broadcast programmes licensed overseas was 3,824 for that year, up 8% on 2020.
Breaking down the data further, we can see that US$86.5m was generated by the sale of broadcasting rights, US$156m by internet distribution rights, US$11m by format rights and US$181m by licensing and merchandising rights, mainly for Japan’s hugely popular animé series that account for the lion’s share of the country’s content exports.
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