Japan Program Catalog - BEAJ
International demand for Japanese TV shows is growing, with anime, unscripted formats, drama and comedy all on the rise, according to the Broadcast Program Export Association of Japan (BEAJ). Here the BEAJ, which numbers all the major terrestrials among the nearly 100 broadcasters and media companies it represents, reveals its latest titles on C21Marketplace.
How is global demand for Japanese content changing and what genres are travelling the most?
Demand for anime is the highest on a global level, and action-oriented anime for young audiences, ‘isekai’ (parallel world) stories and romantic comedies remain deeply popular. There is also growing demand for both unscripted and scripted formats. In particular, there is high demand for content with a proven track record in Japan.
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