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Home > Marketplace > ITV Studios > Double The Money

Producer: South Shore

Genres: Entertainment, Format


6 x 60'

A hit among UK Adults 16-24, outperforming the slot average in both volume and share, this revolutionary real-world game challenges pairs of contestants to double their money in a race to win a hefty cash sum. In episode one, players receive a modest cash pot and must double it within 36 hours using any (legal) money-making enterprise they can think of. As the competition progresses, the stakes get higher and the time is extended. They must never repeat the same method, and anyone that fails is eliminated. When the pressure is on, who will have the smart strategies and ingenious ideas to win the battle for the life-changing prize?

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