ITV Studios
ITV Studios is a creator, producer and distributor of world-class television that gets people talking. With over 60 production labels across 13 countries, we’re behind some of the biggest hits on screen. From global formats like Love Island and The Voice, to gripping dramas including Fool Me Once and Vigil. Every year, our teams deliver thousands of hours of standout entertainment to audiences around the world. Bold storytelling, unforgettable moments and must-see TV - that’s what we do.
Cecilie Olsen, senior VP of global content, non-scripted, at ITV Studios, shares her thoughts on the state of the market and the impact of digital on the sector, and offers a glimpse of her London TV Screenings slate.
How is the international market for unscripted content changing in 2026?
Overall, it looks as if commissioners are back in the game of commissioning. Our crime offering, for example, is becoming increasingly premium in order to cut through the market, and spectacular access is now key. This is one of the reasons why Operation Dark Phone: Murder by Text, produced by The Garden for Channel 4, is such an incredible watch.
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