Entered into: Best Studio-Based Gameshow Format 2023

Produced by:Hello Dolly Ltd and Mitre Studios Ltd
For: ITV
Distributed by: Banijay Rights

Ant & Dec’s Limitless Win is a unique gameshow with the world’s first limitless jackpot and a money ladder that never, ever, ends!  
Two contestants (husband and wife, best friends, siblings, father and daughter) get an opportunity to change their lives forever.  Before they play for big money, they must first earn some lives.  To earn lives they face a series of quick-fire questions against the clock, each correct answer earns them 5 precious lives.
It’s then time to face the limitless ladder.  The answer to every question is a number, the aim of the game is to get as close to the correct answer as possible… without going over.  If they go under the correct answer, they lose lives.  If they go over the correct answer, even by one, it is game over and they leave with nothing. If they give a correct answer, they bank the last money amount passed on the limitless ladder.  They can leave the game with that money at any time by hitting the ‘cash out’ button.  But, if they ‘crash out’ before they ‘cash out’ they lose any money banked.  Correct answers also earn them 5 more crucial lives – these extra lives can change the game. The limitless ladder has several lifelines hidden on it, these are unlocked as they climb.  These lifelines help the contestants in different ways, and some are more helpful than others. Being close to the correct answer gets you up the ladder, but only correct answers get you rich.