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Entered into: Best Multi-Platform Format 2023
Produced by: MultiStory Media
For: BBC Three
Distributed by: BBC Three
Global superstar Jason Derulo knows that, in the cutthroat world of music, a lasting career requires more than just singing. Artists also need to write, produce, and be great on social media. The first talent show to challenge contestants on all the skills today’s artists need, Project Icon sees Jason joining pop sensation Becky Hill and music mogul Frank Harris to put hopefuls through their paces. A life-changing deal with Jason’s label is at stake – but who will have everything it takes to become a true icon?
