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Entered into: Best Brand Driven Format 2023
Produced by: Electric Robin
For: Virgin Media One
Distributed by: Banijay
Documentary made in partnership with beer brand Guinness in which global superstar musicians and close friends Niall Horan and Lewis Capaldi go on a three-day road trip born from Horan's desire to revisit and reconnect with all that he loves about Ireland. From Belfast to Dublin and Carlingford to Mullingar, the people they met along their journey give them a first-hand experience of a modern, energetic Ireland.
Among other things, the pair stop by the Guinness Storehouse and explore the Liberties in Dublin before taking a walk down Grafton Street and taking part in an impromptu busking session with up-and-coming musician Jacob Koopman.