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C21Insight subscribers.
You can access this subscription story - and hundreds more like them every month - for as little as £30/month.
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For phone support, please call C21 on +44 (0) 20 7729 7460
Entered into: Best Brand-Driven Format 2023
Produced by: TV Asahi corporation
For: TV Asahi corporation
Distributed by: TV Asahi corporation
This is a new kind of studio-based enfotainment that shows everyone’s secret dreams and how they would come true, no matter how crazy they are!
The dreams range from big to small, with the big dream being to ride in an elevator that takes you to outer space, starting a special Uber Eats that delivers the dishes from the best restaurants around the world, and the small dream being to eat the world's biggest and the most delicious pizza, etc.
First, the host presents the ‘Dream of the Week’ which has been collected from the general public. Then two teams of companies, each led by a celebrity, that has the experience and ability to make the ‘seemingly impossible dreams’ come into reality profess their own advantage on how glamorously and cost-effectively they can make it happen.
The show follows the actual scenes of the serious internal meetings, discussions and experiments happening in each company to find the ultimate solution and figure out the estimated costs.
Back in the studio, each celebrity presents the final cost with its breakdown and solution followed by three judges declaring which team has the best presented solution based on its feasibility and cost. Finally, the team with the most votes wins and is awarded with the huge cash prize!
