About the Pitch
C21 has announced the winner for the C21 Global Entertainment Format Pitch in association with ITV Studios after eight projects were shortlisted to pitch live at Content London.
The winning project; Black Card, a reality competition series from Spain’s iZen Group was chosen by a panel of senior industry judges, announced by Mike Beale, MD of global creative network at ITV Studios, which sponsored the competition.
The series, aimed at adults and young adults, sees 12 contestants each given a ‘black card’ with varying amounts of money – some will have a lot and others only a little. The contestants can steal money from each other by competing in challenges, with the winner taking home the value of their card.
The partnership with ITV Studios allowed international format producers to present their projects through C21Media and Content London, providing a high-profile showcase to pitch new shows to the world. Projects selected benefited from exposure through C21Media.net as well as occupying a prominent slot at Content London.
The Global Entertainment Format Pitch is designed to discover and develop a brand new hit format in one of the following two categories: 'Primetime Entertainment' or 'Reality & Social Experiment’.
The winning pitch will receive funding to progress the idea to the next stage.
Eric Marodon, iZen’s international development exec, said Black Card caters to a “booming” demand for reality shows and a “fascination” for social experiments.
“For a reality show to be new and surprising, it must introduce novelties, both in its premise and in its narrative, to catch viewers’ attention,” he said. “With Black Card, we want to explore the mechanics of human relationships by putting an element at the centre of the game that is above love and friendship: money. Does money really change people? Or does it just reveal who they really are?”
BLACK CARD
(IZEN)
SYNOPSIS
Black Cards are the most coveted and exclusive credit cards in the world. Reserved to the ultra-rich, they are delivered only by invitation. Today, 12 ordinary men and women will have the opportunity to receive one of these mythical cards and experience the glamorous lifestyle that comes with it: a world full of luxury and temptations, but also dangers, treasons, and lies…
Welcome to “Black Card”, the new reality series where what you’re worth is defined by how much is on your credit card.
PITCHING
Eric Marodon
International development
iZen
Manuel Feijoo
Entertainment team
iZen
CONTACT THROUGH MY CONTENT LONDON
Eric Marodon and Manuel Feijoo
MIX&MASH
(INDEPENDENT CREATOR)
SYNOPSIS
Polar opposite people, polar opposite talent, polar opposite music; this is the music show that doesn’t just showcase the best unrecognised talent across the country - it challenges them to be better.
Throwing the genre rule book out of the window, each of our contestants are unpredictably partnered with another. Rap meets rock, pop meets baritone and beatboxing meets barber shop. It’s the ultimate East meets West of music as a series of 24 hour studio lock-ins and live performances push our artists to their limits as they create new versions of our favourite music.
In this series our artists are not performing the same old smash hits. They are using them, their talent and new talents they learn from one another, to create new, possibly even better, mashed ones.
PITCHING
Lottie Naughton-Rumbo
Development producer
CONTACT THROUGH MY CONTENT LONDON
Lottie Naughton-Rumbo
HOUSE OF DREAMS
(MEDIACREST ENTERTAINMENT)
SYNOPSIS
The first reality show where the contestants aren’t supposed to be genuine.
The most common complaint from reality show fans is that the contestants are not genuine, that they’re acting. Well, they can’t complain about it now… because on this show they’re supposed to be acting. Each contestant performs a role that has been especially designed for them and, as the show progresses, they have to do what their hostess, Netsie, asks of them. Everyone wants to make their life-long dream come true, but they can’t be themselves in the process. This construction of fictional characters creates the perfect cast and ensures that the show’s participants are in a state of permanent conflict. HOUSE OF DREAMS is the ultimate reality show: it generates one confrontation after the other in a masterful mix of reality and fiction.
PITCHING
Hugo Tomás
Head of Entertainment
Mediacrest Entertainment
Emma García
VP SALES & Coordination
Mediacrest Entertainment
CONTACT THROUGH MY CONTENT LONDON
Hugo Tomás and Emma García
TRUE - NOT TRUE!?
(MICHAEL DOLINSEK FILMPRODUCTION)
SYNOPSIS
An entertaining prime-time studio game show between poker, skill and deception.
Who will be able to deceive the other contestants with his game results in such a way that he remains last at the round table and thus collects all the money? There is only one rule: Convince the other contestants to believe you!
PITCHING
Michael Dolinsek
Creator
Michael Dolinsek Filmproduction
Gareth Strachan
Creative
Michael Dolinsek Filmproduction
CONTACT THROUGH MY CONTENT LONDON
Michael Dolinsek and Gareth Strachan
RE-FASHION
(DOPAMINE)
SYNOPSIS
Recycle, Reuse and Reduce.
Re-Fashion, the first fashion competition that recycles clothes from an entire country. 12 candidates face off in 8 creative challenges, in which they must show that greatness is in their ability to adapt, demonstrating that recycling is glamorous.
The prize: 1 million and the title of the trendiest and most sustainable designer of the nation!
PITCHING
Camino de Valcárcel
Executive international coproductions
Dopamine
Maria García-Castrillón
Chief of coproduction
Dopamine
CONTACT THROUGH MY CONTENT LONDON
Camino de Valcárcel and Maria García-Castrillón
THE LOVE PITCH
(SELECTTVFORMATS LTD)
SYNOPSIS
The Love Pitch is the ultimate Love Challenge
It's a dragon den meets dating show entertainment format, where he/she who makes the best Love Pitch wins.
PITCHING
Johnson Samuyiwa
Director and format creator
SELECTTVFORMATS LTD
CONTACT THROUGH MY CONTENT LONDON
Johnson Samuyiwa
SECRET SCHOOL MUSICAL
(IZEN)
SYNOPSIS
Every year it’s the same story: You’re invited to your kids’ school to watch the mandatory annual class performance, song or dance routine. It’s cute, it’s full of goodwill, it’s your kid, but let’s be honest: You don’t REALLY expect much of it. That is… until today!
PITCHING
Eric Marodon
International development
iZen
Manuel Feijoo
Entertainment team
iZen
CONTACT THROUGH MY CONTENT LONDON
Eric Marodon and Manuel Feijoo
TRASHURE ISLAND
(INDEPENDENT CREATOR)
SYNOPSIS
In a world where we are being increasingly consumed by things, on a planet that is becoming increasingly battered by them, our contributors aren’t just escaping the rat race to live on their own islands - they aren’t just building them either - they are growing them. From a bed of plastic bottles.
PITCHING
Lottie Naughton-Rumbo
Development producer
CONTACT THROUGH MY CONTENT LONDON
Lottie Naughton-Rumbo
