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First Generation Awards recognise new creativity
C21 presented the first Generaition Awards in 2025, celebrating creativity in generative AI in entertainment. They were presented during the AI Festival at Content London. The winners in three categories are below. The 2026 awards will open for entry in the Spring.
2025 Winners:
Awarded to the animated entertainment film or series that has used AI effectively to achieve its ambition.
Winner: Carnival, Charismatic.ai
Carnival is a rich narrative animation about a visiting funfair with a sinister underbelly. In a small town reeling from a bridge-collapse tragedy that touched all the residents, the lights and glittering attractions of the newly arrived carnival seem to lift the community out of its grief.
Awarded to the film or series that has used AI effectively to demonstrate how the technology can be integrated into production.
Winner: Virtually Parkinson, Deep Fusion Films
Virtually Parkinson is an unscripted interview podcast hosted by an AI recreation of Sir Michael Parkinson, developed by Deep Fusion Films. The format uses Squawk, a proprietary AI system designed by Deep Fusion Films, to manage live conversations.
Awarded to the film or series that has made the best use of AI in a scripted production.
Winner: Editorial, Wild Island Films
The film follows a young model in London in what initially seems a vibrant fashion/lifestyle editorial. However, the light-hearted tone soon takes a dark and surreal turn. It’s a bold and unexpected piece about femininity – contrasting the fun and playful with the surreal and horrific, the authentic with the fictitious.
