Entered into: Best Multi-Platform Format 2024




Produced by: Pausoka

Distributed by: EITB Media

For: Instagram / TikTok



Starting from September 14, 2023, EITB has been offering this entertaining and engaging musical instaserie in Basque. The captivating musical instaserie in Basque, ’Itsatsita’, will be released on social networks such as Instagram and Tik-Tok, in the profile @itsatsatsita_eitb. Adapted from the successful Catalan play ’Pegados’, this unique production seamlessly blends music and storytelling, immersing viewers in the lives of two young individuals who find themselves inexplicably ’stuck together’ during a passionate encounter at a pub.
Helmed by actors and singers Gari Uriarte, Miren Arrieta, and Iker Huitzi, ”Itsatsita” expertly navigates the complexities of human connection, humor, and self-discovery. In this innovative format, adapted for vertical viewing, ”Itsatsita” transcends cultural boundaries and language barriers, captivating audiences with its relatable characters, catchy tunes, and thought-provoking themes.
Whether you’re drawn to the comedic absurdity of their predicament or the poignant exploration of human relationships, ’Itsatsita’ will leave a lasting impression. The cleverly crafted narrative, engaging performances, and addictive soundtrack make this musical instaserie a must-watch for anyone seeking a refreshing and thought-provoking take on modern life.