Entered into: Best TV Movie

Produced by: Quay Street Productions, Boom
For: BBC
Distributed by: Cineflix Media

MEN UP is inspired by the true story of one of the world’s first medical trials for the drug that became Viagra, held in Swansea’s Morriston Hospital in 1994...

The trial not only transformed the lives of the medics and patients involved; but also changed the lives of millions worldwide. Developed by pharmaceutical giant Pfizer, Viagra quickly became one of the most controversial and profitable drugs in history, reshaping how we talk about sexual and mental health in the process...

We follow the lives of five ordinary Welsh men as they go on an extraordinary journey through the trials and tribulations of this revolutionary program.