Content London 2022
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As head of AVoD original content and programming for Amazon Studios, Lauren Anderson oversees all ad-supported programming, including creative development, strategy, production, licensing, scheduling, research and operations for Amazon Freevee, available in the US, UK and Germany, and exclusive FAST linear channels on Prime Video and Amazon Freevee. Additionally, Anderson recently assumed responsibility for the programming strategy, development and execution of all unscripted content across Amazon Studios, including SVoD, AVoD, and linear. In this one-to-one conversation, Anderson will drill down on the programming strategy for Amazon Freevee, the increasing popularity of AVoD in the industry, and discuss the future vision for the business.
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