Programming Profile

José Antonio Salso, head of acquisitions and sales, Atresmedia TV

One of the key Spanish television players both in broadcast TV and streaming, Atresmedia rides the wave of non-English content production in a country that has taught the international market a few lessons on how to attract investments and become a convenient and valuable audiovisual hub.

The company’s head of acquisitions and sales, José Antonio Salso, mentions a few samples of Spanish stories that are paving their way on international screens, especially fiction, and states that the company will “continue with its strategy of launching new content during the early stages of production” in order to boost pre-sales.