Campaign Profile

All3Media International exec VPs Sally Habbershaw, Sabrina Duguet and Stephen Driscoll discuss highlights from the distributor’s catalogue, industry reactions to its Mipcom slate and what lies ahead in 2025.

“Our footprint has really evolved in the premium documentary space,” says Sally Habbershaw, executive VP of the Americas at All3Media International, who points to two blue-chip natural history titles from Silverback Films – David Attenborough: Ocean, produced in partnership with National Geographic, and Parenthood. Both are narrated by Sir David Attenborough.

“He remains incredibly charismatic, entertaining and engaging,” Habbershaw says of the celebrated naturalist.

She also highlights Spacey: Unmasked, produced by Roast Beef Productions, which looks at the sexual misconduct allegations against Oscar-winning actor Kevin Spacey. “When we started conversations, there wasn’t a result from the Kevin Spacey trial so it was important for us to find partners who were willing to take a risk,” she says. “Discovery put faith in this documentary, acquiring it for the US, Europe and Latin America. Other partners followed and we secured pre-sales across four continents.”

Meanwhile, Nutopia’s upcoming docudrama Jesus: Crown of Thorns has immense appeal in Latin America, says Habbershaw: “It features an array of experts, who provide a rigorous historical underpinning to the series. We’re seeing lots of interest by free-to-air broadcasters and streamers.”