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Home > Marketplace > ABC Commercial > Show Me The Honey

Director: David Atkin

Producer: David Atkin

Executive Producer: David Williams, Hugh Lawton

Cast: Maddie Moate, Curtis Thompson

Genres: Kids

Demographics: School Age + Family


7 x 30'

In Show Me The Honey, BAFTA-winning presenter Maddie Moate and beekeeping expert Curtis Thompson put each ‘team’ through their paces at Bee School, where they will learn about topics such as the worker bees’ ‘waggle dance’, insect vision and bee surveys. The teams will also face challenges - including building a solitary bee B&B, creating a pollen paradise, and designing logos for their honey.

‘The Hive’ – the show’s very own social media platform – allows the teams to collaborate, share their experiences and bee keeping travails, ask questions of their beekeeping mentors and create their own beekeeping community.

The different environments of the beekeepers’ homes across the UK each provide their own unique challenges to the budding apiarists, from weather conditions to whether they have neighbours to consider. The honey they produce is literally a product of its environment too.

Curtis says: “Honey produced in an inner-city environment, which tends to have high variety of flowers, will taste very different from a countryside honey where the bees may have been exclusively visiting one crop such as heather. So it will be interesting to see who comes out on top, the city, suburban , or countryside teams?”

The entertaining series captures all the ups and downs of beekeeping – from the joy of receiving the hives, bees and suits, through to the tribulations of maintaining the hives, up to its climactic final harvest – when the team who produces the best and sweetest tasting honey will be crowned ‘Beekeepers of the Year’.

Judges include chef, Ainsley Harriott, who will be creating a celebratory dish with the winner’s honey, before they take home a special Show Me The Honey trophy.

‘We all love honey and bees are vital to our eco-system, now more than ever. With green fingers and sticky hands, we want to inspire the next generation of eco-conscious youngsters to get outside, support our precious pollinators, and maybe even encourage them to try their hand at beekeeping with a local expert.’
- Maggie Moate