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Home > Marketplace > ABC Commercial > Role of a Lifetime

Director: Hayden Guppy

Producer: Bev Shroot, Faye Welborn

Executive Producer: Debbie Cuell

Writer: Penny Flanagan, Melina Wicks, Rebel Wylie

Cast: Amanda Keller, Maggie Dent, Kate Ritchie, Nazeem Hussain

Genres: Factual, Format


5 x 50'

As if being a parent or caregiver wasn’t difficult already, it’s become more complex today. The digital age has made it nearly impossible to shield children from the world’s constant influence, and the goal posts for raising happy and resilient kids are forever changing.

In this genre-bending series an ensemble of comedians boldly take on the mission of rewriting the rule book in the face of this uncharted territory.

A unique factual entertainment format, The Role of A Lifetime expertly blends factual and scripted comedy to breathe life into common parenting dilemmas. Through a series of comedy sketches, the cast is catapulted out into the real world as they embark on a quest for answers, insights, and hope.

Engaging with a diverse range of experts including psychologists, neuroscientists, and perhaps the most insightful of all, children themselves, these immersive and unexpected explorations offer novel strategies for parenting in this unpredictable modern world.

With more parents than ever facing burnout and children with anxiety increasing exponentially, the series is an accessible and empowering call to arms, equipping millions of parents and caregivers with practical tips, tools and confidence for navigating ‘the role of a lifetime’.