Lifetime launches SVoD service

A+E Networks’ US cablenet Lifetime has launched an OTT subscription service offering direct-to-television movies.

Lifetime Movie Club will feature around 30 movies for US$3.99 a month and is available on iPhone, iPad and iPod Touch devices.

All films are available without commercials, and titles are to be refreshed weekly.

Among the initial launch titles are Flowers in the Attic, Coco Chanel, A Girl Like Me: The Gwen Araujo Story, Trip to Bountiful, Too Young to Marry and Dawn Anna.

Lifetime’s SVoD foray coincides with the 25th anniversary of its move into original television movies.