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Format Awards 2021

Lifetime alum Hill answers Sirens call

ITV America-owned prodco Sirens Media has hired former Lifetime exec Mioshi Hill as president, while her predecessor, Jessica Sebastian-Dayeh, leaves to pursue an independent venture.

Mioshi Hill

Hill, who takes up the role in February, joins from A+E Networks-owned US cablenet Lifetime where she was VP of non-fiction programming and oversaw the network’s unscripted slate.

Her credits included forthcoming dating project Swipe Swap, which is executive produced by Sex & the City actor Sarah Jessica Parker and produced by ITV America, Little Women: LA and Finding Justice.

Prior to Lifetime, Hill spent more than 10 years in independent production and was VP of development and creative affairs at LA-based Hud:sun Media.

She also worked on the development team at High Noon Entertainment and her credits include TLC’s Cake Boss.

David George, ITV America’s CEO, said: “For us, this also feels like a wonderful homecoming with someone whose career began at High Noon; it’s been incredibly impressive to watch Mioshi build on her successes in independent production with an outstanding tenure at Lifetime.”

Hill said: “I’m excited to build upon Sirens’ legacy of edgy, pop culture-savvy storytelling. As our industry continues to experience this content renaissance and explosion, with fresh voices surfacing across all platforms, ITV America continues to be a leader in story innovation and premier production.”



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