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Levine enters Montgomery’s Wheelhouse

The entertainment arm of Brent Montgomery’s US production group Wheelhouse has signed an exclusive overall deal with Maroon 5 lead singer Adam Levine.

Adam Levine

The singer-songwriter, record producer, actor and former coach on The Voice US will create and produce scripted and unscripted content via his company 222 Productions with Wheelhouse Entertainment.

Josh Gummersall, producer and president of 222 Productions, and Jason Lautenschleger, the company’s VP of development, join Levine and Wheelhouse in the venture.

In addition to creating and producing entertainment projects, Levine and 222 will gain access to Wheelhouse’s brand and marketing arm, Wheelhouse Labs, and its investment division, Wheelhouse Partners.

The deal was brokered by Eric Wattenberg, Wheelhouse’s chief creative officer and president of Wheelhouse Entertainment, and attorney Jeff Worob.

“Beyond his musicianship, his commercial instincts are spot on, complementing Wheelhouse’s mission to help artists realise their entrepreneurial ambitions,” said Wattenberg of Levine.

Levine and 222 Productions are represented by CAA.

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