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C21May iPad

LazyTown sets up London office

Icelandic kids brand LazyTown has opened an office in London to look after the European brand and licensing business.

Based in New Bond Street, London, LazyTown’s UK office will provide support for European partners working closely with all of the product development, marketing and PR teams responsible for the brand as it expands across the world.

The office will be headed by Katie Foster as director of brand and licensing, Europe. Catrina Stock serves as head of Brand & Licensing, Europe.

Ágúst Freyr Ingason, executive VP of LazyTown, said: “It is important to LazyTown’s roll-out that we work strategically to provide the best team, support and opportunities for what we believe is the only brand dedicated to kids’ health. So we are delighted to announce this next phase of our European business strategy for LazyTown, and are very confident that in Katie and Catrina we have found the best possible team for the brand and for our European partners.”

In 2007, LazyTown was nominated for a number of awards, including two EMMY nominations for direction and music, and a BAFTA nomination for the second year after winning the International Award at the Children’s BAFTAs in 2006. LazyTown is now shown in over 110 territories worldwide.

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