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Script competition

Killing Kennedy scores big for Nat Geo

The Sunday night premiere of factual drama Killing Kennedy scored a record audience for the National Geographic Channel in the US.

The special from Ridley Scott’s Scott Free Productions secured the highest ever total viewership in Nat Geo’s history with an average 3.4 million people tuning in across the two hour premiere.

The performance topped the February premiere of Killing Lincoln by 3,000 viewers to become Nat Geo’s most watched show ever.

The 1.1 million viewers aged between 25 and 54 is the highest rating in that demographic for the channel since Killing Lincoln and is more than 175% up on the Sunday 20.00 slot average – where Nat Geo competes against live NFL and AMC’s runaway success The Walking Dead.

The two-hour special stars Rob Lowe as Kennedy and was based on the best-selling book by Bill O’Reilly and Martin Dugard.

David Lyle, CEO of the National Geographic Channels, said: “Killing Kennedy is our latest effort to tackle traditional subjects people expect from Nat Geo in non-traditional ways. The success we saw proved once again that authentic, smart television can not only be entertaining, but also be important, culturally relevant programming.”

Nat Geo has scheduled an encore showing of the programme on Friday November 15 at 20.00 (ET/PT).

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