Kid Genius VoD network spreads

US children’s content firm Genius Brands International (GBI) has expanded the reach of its VoD channel after partnering with a multi-platform video distribution company.

Kid Genius is now available in now in 20 million additional homes in the US, bringing the cartoon channel’s total reach to 42 million households in the country, according to GBI.

This follows a deal with Future Today, which has secured carriage of the channel on OTT platforms from Roku, Apple, Amazon Fire, Sony, Google and Samsung.

“Future Today can deliver us into the 20 million households who aren’t subscribing to cable or satellite for their entertainment, and who are choosing from myriad devices and smart TVs,” said Debra Pierson, general manager of Kid Genius Cartoon Channel.