Jukin hires Discovery alum for linear TV role

US viral video specialist Jukin Media has appointed a former Discovery Channel and ABC Family exec to a newly created role focusing on linear programming.

Jill Goldfarb

Jill Goldfarb, former VP of programming for the Discovery Channel and VP of programme planning and scheduling at Fox and ABC Family (now known as Freeform), to the role of VP of linear programming.

Goldfarb will lead programming, acquisitions, scheduling and content strategy for Jukin’s linear content initiatives in the role.

These include the TBD network, the digital network owned by Sinclair Broadcast Group and operated by Jukin Media, as well as FailArmyTV and The Pet Collective TV. The latter two are multi-platform linear channels based on Jukin’s eponymous owned-and-operated digital media brands.

“As we’ve progressed and linear programming has proven to be a massive opportunity for Jukin, we knew finding a seasoned executive to help take our efforts to the next level would be key,” said Cameron Saless, chief growth officer at Jukin Media, to whom Goldfarb will report.