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Company Info

Hulu
Santa Monica, CA, United States

Company Profile

 


Programmatic Media Manager


col-narrow-left   

Job ID:

958

Location:

Santa Monica, CA, United States 

Category:

Sales, Marketing & PR
col-narrow-right   

Job Views:

39

Employment Type:

Full time

Posted:

12.10.2020
col-wide   

Occupations:

Sales, Marketing & PR: Marketing Management

Job Description:

The part you’ll play and preparation for your role.
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY
Hulu is building an in-house programmatic team that will be responsible for the planning, execution, and optimization of all biddable media campaigns. These campaigns support a variety of business initiatives with objectives ranging from brand awareness to subscriber acquisition. The successful candidates will have a passion for paid media, and experience running and scaling campaigns across major DSPs, YouTube, and social platforms. They will also bring a highly analytical, creative, and flexible approach to the role, which will be essential to delivering breakthrough thinking for this channel.

WHAT YOU'LL DO
  • Manage programmatic performance campaigns end-to-end, inclusive of planning, optimization and reporting
  • Execute and own campaigns running across various DSPs (Google, Verizon, TTD), social platforms, and YouTube
  • Track, monitor and optimize campaign performance against critical metrics
  • Develop a campaign QA process to ensure accurate performance tracking and attribution within the channel
  • Monitor budget pacing across campaigns and manage budget reallocations
  • Identify campaign-level opportunities to improve or scale performance
  • Partner with platforms and internal stakeholders to develop and report out on A/B tests and experiments
  • Collaborate with broader subscriber acquisition team to holistically build strategy and plan campaigns
  • Collaborate with the subscriber lifecycle team to identify and execute opportunities that will improve engagement and retention
  • Plan and execute creative testing and work with team to compile wrap-up reporting

Job Requirements:

WHAT TO BRING
  • 4-6 years managing programmatic campaigns
  • Deep knowledge of & mastery of programmatic and digital media planning and buying
  • Experience with A/B testing and conversion lift experimentation
  • Excellent quantitative and data analysis skills
  • Understanding of acquisition strategy and direct response campaigns
  • Ability to build and foster strong relationships with internal stakeholders and external partners
  • Effective communication and presentation skills
  • Ability to lead all aspects of multiple projects and prioritize workload in a fast-moving environment
  • Bachelor’s degree or equivalent

NICE-TO-HAVES
  • Entertainment industry experience, working in agency environment
  • Experience with data management platforms and tag managers

LEARN MORE ABOUT LIFE AT HULU
Our Hiring Process
Step 1
Apply for a role through our career site, or through a referral, and complete any assessments required for the role. Make sure to browse through Hulu.com and our careers site to get an understanding of our product and culture.

Step 2
If you’re a potential fit, a recruiter will reach out for an initial screen. They will want to learn more about you, your background, goals, and aspirations – and answer any questions you have about the position. You may also be asked to speak to the hiring manager for the role.

Step 3
Come on in and meet the team in person. This is typically the final stage and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume. You may also be asked to present “pre-work” that shows how you would handle a specific challenge or scenario.

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.


Company Info


Hulu
Santa Monica, CA, United States

Programmatic Media Manager

col-narrow-left   

Job ID:

958

Location:

Santa Monica, CA, United States 

Category:

Sales, Marketing & PR
col-narrow-right   

Job Views:

39

Employment Type:

Full time

Posted:

12.10.2020
col-wide   

Occupations:

Sales, Marketing & PR: Marketing Management

Job Description:

The part you’ll play and preparation for your role.
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY
Hulu is building an in-house programmatic team that will be responsible for the planning, execution, and optimization of all biddable media campaigns. These campaigns support a variety of business initiatives with objectives ranging from brand awareness to subscriber acquisition. The successful candidates will have a passion for paid media, and experience running and scaling campaigns across major DSPs, YouTube, and social platforms. They will also bring a highly analytical, creative, and flexible approach to the role, which will be essential to delivering breakthrough thinking for this channel.

WHAT YOU'LL DO
  • Manage programmatic performance campaigns end-to-end, inclusive of planning, optimization and reporting
  • Execute and own campaigns running across various DSPs (Google, Verizon, TTD), social platforms, and YouTube
  • Track, monitor and optimize campaign performance against critical metrics
  • Develop a campaign QA process to ensure accurate performance tracking and attribution within the channel
  • Monitor budget pacing across campaigns and manage budget reallocations
  • Identify campaign-level opportunities to improve or scale performance
  • Partner with platforms and internal stakeholders to develop and report out on A/B tests and experiments
  • Collaborate with broader subscriber acquisition team to holistically build strategy and plan campaigns
  • Collaborate with the subscriber lifecycle team to identify and execute opportunities that will improve engagement and retention
  • Plan and execute creative testing and work with team to compile wrap-up reporting

Job Requirements:

WHAT TO BRING
  • 4-6 years managing programmatic campaigns
  • Deep knowledge of & mastery of programmatic and digital media planning and buying
  • Experience with A/B testing and conversion lift experimentation
  • Excellent quantitative and data analysis skills
  • Understanding of acquisition strategy and direct response campaigns
  • Ability to build and foster strong relationships with internal stakeholders and external partners
  • Effective communication and presentation skills
  • Ability to lead all aspects of multiple projects and prioritize workload in a fast-moving environment
  • Bachelor’s degree or equivalent

NICE-TO-HAVES
  • Entertainment industry experience, working in agency environment
  • Experience with data management platforms and tag managers

LEARN MORE ABOUT LIFE AT HULU
Our Hiring Process
Step 1
Apply for a role through our career site, or through a referral, and complete any assessments required for the role. Make sure to browse through Hulu.com and our careers site to get an understanding of our product and culture.

Step 2
If you’re a potential fit, a recruiter will reach out for an initial screen. They will want to learn more about you, your background, goals, and aspirations – and answer any questions you have about the position. You may also be asked to speak to the hiring manager for the role.

Step 3
Come on in and meet the team in person. This is typically the final stage and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume. You may also be asked to present “pre-work” that shows how you would handle a specific challenge or scenario.

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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