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Company Info

Red Bull TV
Austria

Company Profile

 


Head of Programming & Audience Development


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Job ID:

678

Location:

London, United Kingdom 

Category:

Broadcasting, Distribution & Acquisition, Sales, Marketing & PR
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Job Views:

394

Posted:

20.01.2020
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Occupations:

Distribution & Acquisition: Distribution
Sales, Marketing & PR: Marketing Management

Job Description:

The Programming and Audience Development team are responsible for ensuring Red Bull’s content is published in the right places at the right times by using a deep knowledge of audiences, platforms and media consumption habits to help us achieve our goal of reaching more people, more often, for longer. As our Head of Programming and Audience Development, you will build strategies that drive engagement and advocacy for Red Bull’s content among our target audiences. You will ideate and innovate in order to set world-class standards for audience programming and content marketing. As a leader you will collaborate closely with the content, production management, brand and communication teams to ensure that audience-focused content plans are effectively integrated into marketing and paid media efforts, as well as grow and leverage potential earned and owned media opportunities.

All the responsibilities we'll trust you with:
  • Strategy, Planning and Execution
  • Digital Innovation and Education
  • Contract Management
  • Budget Management
  • People Management

Job Requirements:

Experience
Your areas of knowledge and expertise  that matter most for this role:
  • Digital Media executive with at least 5 years of leadership experience in digital programming of channels/platforms.
  • Related roles in similar sized Media Networks/Departments, such as Head of Programming, Head of Digital Media, Head of Social Media with broad network of channels.
  • Expert in identifying where audiences live digitally and consume content and how to engage with them/program content against their consumption behaviour.
  • Demonstrated experience working with partners to drive channel performance.
  • Marketing skills, background or affinity.
  • Social native
  • Effective negotiation and interpersonal skills and strong upward management skills, especially in working with counterparts from HQ and other countries.
  • An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate best practices.
  • Ability to focus and follow through on priorities and deliver quality results.
  • Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context.
  • Strong analytical thinker the ability to translate performance data and audience insights into strategy and concrete initiatives
  • Sound editorial judgment with a passion for storytelling
  • Leadership skills, good presenter and motivator
  • High standard of integrity with a passion for the Red Bull brand, its content and values
  • Fluent in written and spoken English.


Company Info


Red Bull TV
Austria

Head of Programming & Audience Development

col-narrow-left   

Job ID:

678

Location:

London, United Kingdom 

Category:

Broadcasting, Distribution & Acquisition, Sales, Marketing & PR
col-narrow-right   

Job Views:

394

Posted:

20.01.2020
col-wide   

Occupations:

Distribution & Acquisition: Distribution
Sales, Marketing & PR: Marketing Management

Job Description:

The Programming and Audience Development team are responsible for ensuring Red Bull’s content is published in the right places at the right times by using a deep knowledge of audiences, platforms and media consumption habits to help us achieve our goal of reaching more people, more often, for longer. As our Head of Programming and Audience Development, you will build strategies that drive engagement and advocacy for Red Bull’s content among our target audiences. You will ideate and innovate in order to set world-class standards for audience programming and content marketing. As a leader you will collaborate closely with the content, production management, brand and communication teams to ensure that audience-focused content plans are effectively integrated into marketing and paid media efforts, as well as grow and leverage potential earned and owned media opportunities.

All the responsibilities we'll trust you with:
  • Strategy, Planning and Execution
  • Digital Innovation and Education
  • Contract Management
  • Budget Management
  • People Management

Job Requirements:

Experience
Your areas of knowledge and expertise  that matter most for this role:
  • Digital Media executive with at least 5 years of leadership experience in digital programming of channels/platforms.
  • Related roles in similar sized Media Networks/Departments, such as Head of Programming, Head of Digital Media, Head of Social Media with broad network of channels.
  • Expert in identifying where audiences live digitally and consume content and how to engage with them/program content against their consumption behaviour.
  • Demonstrated experience working with partners to drive channel performance.
  • Marketing skills, background or affinity.
  • Social native
  • Effective negotiation and interpersonal skills and strong upward management skills, especially in working with counterparts from HQ and other countries.
  • An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate best practices.
  • Ability to focus and follow through on priorities and deliver quality results.
  • Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context.
  • Strong analytical thinker the ability to translate performance data and audience insights into strategy and concrete initiatives
  • Sound editorial judgment with a passion for storytelling
  • Leadership skills, good presenter and motivator
  • High standard of integrity with a passion for the Red Bull brand, its content and values
  • Fluent in written and spoken English.

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