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Company Info

Nickelodeon
London, LND, United Kingdom

Company Profile

 


Manager, Consumer Marketing - (Nick Jr)


col-narrow-left   

Job ID:

527

Location:

New York, NY, United States 

Category:

Sales, Marketing & PR
col-narrow-right   

Job Views:

80

Employment Type:

Full time

Posted:

11.06.2019
col-wide   

Occupations:

Sales, Marketing & PR: Marketing Management

Job Description:

Overview & Responsibilities
Overview:
The Consumer Marketing team is responsible for leading the marketing strategy, tactics, and audience engagement for Nick Jr.’s preschool series including PAW Patrol, Ryan’s Mystery Playdate, Blue’s Clues & You! and many more.

This team is responsible for clearly defining network objectives, identifying target audiences, surfacing relevant research and insights, and developing the preschool series positioning and strategy that guides all marketing efforts pertaining to the show. The team develops and executes custom marketing programs across on-air, off-channel digital, social, and experiential.

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Responsibilities:
The Manager, Consumer Marketing -Nick Jr. will have the following responsibilities:
  • Facilitate the development and execution of off-channel TV, digital, YouTube, social, and out-of-home media campaigns by creating briefs, delivery specifications, and assisting with the creative review of all campaign materials
  • Serve as point person for internal creative teams and project management on the development and trafficking or campaign deliverables
  • Apply and articulate a strategic approach to marketing for our target audiences
  • Collaborate cross-functionally with On-Air, YouTube, Social, and Press Teams to ensure cohesive campaign content rollout in line with strategy, trends, and KPIs
  • Coordinate and project manage show-specific promotional activities, including but not limited to: event activations, influencer partnerships, co-branded content productions and promo shoots
  • Serve as a liaison to external agencies and partners, including influencers, managing communication and relationships
  • Identify and ideate successful approaches to innovative and cutting-edge marketing
  • Create informative one-sheets, presentations, recaps, and documents for use in presentations to team members, show creators, executives, and external partners
  • Be a champion for our consumer, our brand, and our properties to ensure that all work reflects a preschooler or parents point of view and maintains the integrity of our creative IP

Job Requirements:

Basic Qualifications
  • Bachelor’s degree
  • 3+ years of experience within marketing at entertainment company or account management at an advertising agency
  • Experience writing creative or marketing briefs
  • Understanding of entertainment industry, including social and digital media landscape
  • Project management experience

Additional Qualifications
  • Creative, organized, and naturally inquisitive looking to consistently further their knowledge of the industry, audience, and marketing landscape
  • Strategic thinker, who is organized, creative, and naturally inquisitive
  • Strong presentation skills
  • Blend of creative and analytical skills

We’re an equal opportunity employer (EOE).

At Viacom, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


Company Info


Nickelodeon
London, LND, United Kingdom

Manager, Consumer Marketing - (Nick Jr)

col-narrow-left   

Job ID:

527

Location:

New York, NY, United States 

Category:

Sales, Marketing & PR
col-narrow-right   

Job Views:

80

Employment Type:

Full time

Posted:

11.06.2019
col-wide   

Occupations:

Sales, Marketing & PR: Marketing Management

Job Description:

Overview & Responsibilities
Overview:
The Consumer Marketing team is responsible for leading the marketing strategy, tactics, and audience engagement for Nick Jr.’s preschool series including PAW Patrol, Ryan’s Mystery Playdate, Blue’s Clues & You! and many more.

This team is responsible for clearly defining network objectives, identifying target audiences, surfacing relevant research and insights, and developing the preschool series positioning and strategy that guides all marketing efforts pertaining to the show. The team develops and executes custom marketing programs across on-air, off-channel digital, social, and experiential.

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Responsibilities:
The Manager, Consumer Marketing -Nick Jr. will have the following responsibilities:
  • Facilitate the development and execution of off-channel TV, digital, YouTube, social, and out-of-home media campaigns by creating briefs, delivery specifications, and assisting with the creative review of all campaign materials
  • Serve as point person for internal creative teams and project management on the development and trafficking or campaign deliverables
  • Apply and articulate a strategic approach to marketing for our target audiences
  • Collaborate cross-functionally with On-Air, YouTube, Social, and Press Teams to ensure cohesive campaign content rollout in line with strategy, trends, and KPIs
  • Coordinate and project manage show-specific promotional activities, including but not limited to: event activations, influencer partnerships, co-branded content productions and promo shoots
  • Serve as a liaison to external agencies and partners, including influencers, managing communication and relationships
  • Identify and ideate successful approaches to innovative and cutting-edge marketing
  • Create informative one-sheets, presentations, recaps, and documents for use in presentations to team members, show creators, executives, and external partners
  • Be a champion for our consumer, our brand, and our properties to ensure that all work reflects a preschooler or parents point of view and maintains the integrity of our creative IP

Job Requirements:

Basic Qualifications
  • Bachelor’s degree
  • 3+ years of experience within marketing at entertainment company or account management at an advertising agency
  • Experience writing creative or marketing briefs
  • Understanding of entertainment industry, including social and digital media landscape
  • Project management experience

Additional Qualifications
  • Creative, organized, and naturally inquisitive looking to consistently further their knowledge of the industry, audience, and marketing landscape
  • Strategic thinker, who is organized, creative, and naturally inquisitive
  • Strong presentation skills
  • Blend of creative and analytical skills

We’re an equal opportunity employer (EOE).

At Viacom, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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