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Company Info

Hulu
Santa Monica, CA, United States

Company Profile

 


B2B Content Marketing Manager - Ad Manager


col-narrow-left   

Job ID:

1067

Location:

Santa Monica, CA, United States 

Category:

Sales, Marketing & PR
col-narrow-right   

Job Views:

580

Employment Type:

Full time

Posted:

19.03.2021
col-wide   

Occupations:

Sales, Marketing & PR: Marketing Management

Job Description:

The part you’ll play and preparation for your role
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY
The B2B Hulu Ad Manager team is part of Disney Ad Sales’ Client Communications team. As part of Disney’s powerful suite of advanced advertising solutions, Hulu is now providing a self-service tool that enables small and medium-sized businesses to advertise in a high-quality, premium, streaming TV environment. The Hulu Ad Manager team specifically focuses on creating impactful and effective go-to-market strategies to drive awareness, customer acquisition, success, and lifetime value.

Hulu Ad Manager’s B2B Content Marketing Manager will be responsible for the planning and creation of branded content to convince and convert Hulu Ad Manager prospects into advertising customers. This content will both provide thought-leadership & educate SMB advertisers on the effectiveness of Streaming TV advertising and our self-service solution (Hulu Ad Manager), created to bring Streaming TV advertising to Main Street USA.

WHAT YOU'LL DO
  • Write and drive the content strategy for B2B Marketing/Hulu Ad Manager
  • Facilitate the development of customer-facing content, such as eBooks, interactive web content, insights articles, webinars, infographics, videos, blogs, case studies and more
  • Set content objectives and metrics based on business goals
  • Build, maintain and communicate a campaign message and content calendar roadmap designed against the buying journey stages
  • Be the evangelist for the editorial vision providing detailed guidance on the approach for content projects
  • Work cross-functionally across the organization, including sales, product and the creative team to ensure content reaches and engages the target audience
  • Monitor performance and translate results into clear observations and actions, report findings and optimize content accordingly
  • Make decisions on what content to run and pull based on performance

Job Requirements:

WHAT TO BRING
  • 5+ years experience in a content marketing/strategist role at a B2B brand
  • Exceptional writer
  • Ability to work efficiently and cross-functionally across several teams
  • Experience in B2B within a media or entertainment organization and focus on advertising sales

NICE-TO-HAVES
  • Experience in B2B Marketing specifically for SMBs
  • SEO experience
  • SaaS e-commerce experience
  • Experience in creating and managing social media content for B2B

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.


Company Info


Hulu
Santa Monica, CA, United States

B2B Content Marketing Manager - Ad Manager

col-narrow-left   

Job ID:

1067

Location:

Santa Monica, CA, United States 

Category:

Sales, Marketing & PR
col-narrow-right   

Job Views:

580

Employment Type:

Full time

Posted:

19.03.2021
col-wide   

Occupations:

Sales, Marketing & PR: Marketing Management

Job Description:

The part you’ll play and preparation for your role
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY
The B2B Hulu Ad Manager team is part of Disney Ad Sales’ Client Communications team. As part of Disney’s powerful suite of advanced advertising solutions, Hulu is now providing a self-service tool that enables small and medium-sized businesses to advertise in a high-quality, premium, streaming TV environment. The Hulu Ad Manager team specifically focuses on creating impactful and effective go-to-market strategies to drive awareness, customer acquisition, success, and lifetime value.

Hulu Ad Manager’s B2B Content Marketing Manager will be responsible for the planning and creation of branded content to convince and convert Hulu Ad Manager prospects into advertising customers. This content will both provide thought-leadership & educate SMB advertisers on the effectiveness of Streaming TV advertising and our self-service solution (Hulu Ad Manager), created to bring Streaming TV advertising to Main Street USA.

WHAT YOU'LL DO
  • Write and drive the content strategy for B2B Marketing/Hulu Ad Manager
  • Facilitate the development of customer-facing content, such as eBooks, interactive web content, insights articles, webinars, infographics, videos, blogs, case studies and more
  • Set content objectives and metrics based on business goals
  • Build, maintain and communicate a campaign message and content calendar roadmap designed against the buying journey stages
  • Be the evangelist for the editorial vision providing detailed guidance on the approach for content projects
  • Work cross-functionally across the organization, including sales, product and the creative team to ensure content reaches and engages the target audience
  • Monitor performance and translate results into clear observations and actions, report findings and optimize content accordingly
  • Make decisions on what content to run and pull based on performance

Job Requirements:

WHAT TO BRING
  • 5+ years experience in a content marketing/strategist role at a B2B brand
  • Exceptional writer
  • Ability to work efficiently and cross-functionally across several teams
  • Experience in B2B within a media or entertainment organization and focus on advertising sales

NICE-TO-HAVES
  • Experience in B2B Marketing specifically for SMBs
  • SEO experience
  • SaaS e-commerce experience
  • Experience in creating and managing social media content for B2B

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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