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Jellyfish ups Llewellyn to head originals

UK animation and VFX studio Jellyfish Pictures has promoted Natalie Llewellyn to the role of MD at its children’s original production arm.

Natalie Llewellyn

Llewellyn will now take on a broader strategic role within Jellyfish Pictures and head Jellyfish Originals.

The new position sees her role expand to oversee all operations at Jellyfish Originals, having served as head of IP development since joining in 2018 from Platinum Films.

Llewellyn will lead the creative and commercial efforts of Jellyfish Originals and drive the development, distribution, rights negotiation, financing and commercial strategy of its originals slate.

The move sees the company expand its overall offering to provide end-to-end production services as well as rights management for its in-house projects and third-party IP, under the Jellyfish Originals umbrella.

In the spring of 2018, Llewellyn launched an in-house creative scheme encouraging Jellyfish talent to present their original ideas for a kids’ animation show.

Two successful ideas were taken into active development as part of the Jellyfish Originals slate and have since been picked up by strategic commercial partners. The latest round of pitches will be launched next month.

“Thanks to Natalie and her extensive global network of contacts across the children’s media industry, we have a solid slate of kids’ animation projects with an exciting amount of potential,” said Phil Dobree, CEO of Jellyfish Pictures.

“Partnering us with toy manufacturers, negotiating rights with international broadcasters and entering us into strategic coproductions has positioned Jellyfish Originals as a leading player in the industry.”

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