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Jackson magnifies Nordic formats

A fledgling UK distributor set up by the former MD of acquisitions and formats at DRG is preparing to launch four Nordic formats at next month’s MipTV.

Andrea Jackson

Andrea Jackson

Magnify Media has been set up by Andrea Jackson and has already stocked its shelves with four formats currently airing on NRK in Norway and SVT in Sweden.

Produced by NRK Productions for NRK3, The Insta Traveller is a cross-platform, multimedia format, where an adventurer’s journey around the globe is enabled and shaped by their social media followers.

Jackson said: “Broadcasters everywhere are looking to find content for linear channels that harnesses the power of social media and this is the mechanism at the heart of The Insta Traveller – its strong ratings and second-series commission by NRK demonstrates the effectiveness of the concept.”

The slate also includes SVT’s The Museum, originally produced by Strix Entertainment. The show sees two teams spend the night in a museum as they tackle series of challenges against the clock, with the artefacts and history around them providing clues.

Doctors vs Internet, another NRK Productions concept set to launch this month on NRK1, sets experienced doctors against ordinary people armed with a laptop to see who can diagnose patients most accurately.

Finally, True Selfie, produced by ANTI TV for NRK1, aims to help young people facing challenges including eating disorders, addiction and panic attacks.

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