ITV Studios lets love rule in Belgium

Let Love Rule was developed by John de Mol

Dutch reality dating show Let Love Rule has been picked up by a broadcaster in Belgium in a deal with ITV Studios, coming soon after the programme’s debut in Sweden.

The format, developed by Big Brother creator John de Mol, has been acquired by Antwerp-based DPG Media, parent company of Flanders broadcaster VTM and its sister channels.

The ‘slow dating’ show, which challenges singletons to live together 24/7 for up to five days to see if they find love, also debuted last week in Sweden, on both TV4’s VoD platform TV4 Play and its linear channel Sjuan.

The show originated in the Netherlands, where it became a big success for SBS6, which has recently ordered a third run of 115 episodes for next year.

Also premiering in 2021, the UK adaptation will be named The Cabins. The show, produced by 12 Yard, part of ITV Studios, is slated to air early next year on ITV2 in primetime.